Faced with the challenge of new disruptive technologies such as AI (Artificial Intelligence), the role of the artist — whether photographer, illustrator, designer, or painter — is undergoing a profound transformation. The advent of AI offers unprecedented possibilities for generating images in vast quantities, across diverse styles and themes, enabling the creation of entire universes in a fraction of the time. As a result, images, once regarded as unique and transcendent, risk losing their individuality to merge into a collective imagination, shaped by artists through various techniques.
These diverse channels of expression converge into a potent tool: AI. Consequently, the artist must transcend their traditional specialization and assume the role of Art Director, capable of orchestrating a cohesive and multi-faceted creative process amidst the chaotic proliferation of image production — a luxury unknown to past creatives. However, as with any technological innovation, this paradigm shift presents both advantages and disadvantages, with winners and losers emerging across various branches of art and design. Fields such as photomodelling, photography, and video editing will undergo profound revisions, while the deluge of images will fundamentally alter the landscape of social media, impacting its use and manipulation.
Some visionaries foresee a future where communication is inherently visual, driven by impressions and emotions, with algorithms assuming the role of writing and editing our very thoughts. In light of this impending shift, one must ponder: Are we adequately prepared for the seismic changes on the horizon?
Manuel Jorquera, Zurich, Switzerland 2024
Art Director
Manuel Jorquera studied fine arts in Concepción, Chile, and at the age of 24 he emigrated to Switzerland where he worked in his early years as a scientific cartoonist, to illustrate botany and agronomy books. Later he would study graphic design and web design and work for many years as an editorial designer in some publishing houses, such as Swiss Businesspress, for the production of magazines and newspapers; such as Attika, Pauli Cuisine and the Unternehmer Zeitung. He would also stand out for taking photographs of politicians and prominent figures of events in Switzerland. Finally he studied Art Direction at the University of Lucerne and starting in 2022 he is dedicated to developing his own artistic projects.
Exhibitions
Participation in exhibitions in the Digital Art category:
- 21. – 25. Aug. Exhibition in Switzerland, Swiss ArtExpo Zurich
- 01. – 30. Sep. Exhibition in Spain, Casa del Arte Palma
- 01. – 30. Sep. Exhibition in Italy, Cipriarte Venezia Gallery
- 01. – 30. Sep. Exhibition in Dubai, Andakuleva Gallery
Instagram:
https://www.instagram.com/manu_photo_composition?igsh=MTA4Zmo0OXRnd3M0Yg%3D%3D&utm_source=qr
https://www.instagram.com/metaflo.ra?igsh=dmN6MWwzOTJzbG84&utm_source=qr